BBR conferenceBlackBar Consulting Managing Partners Max Blackston, Ed Lebar, and JP Carrero will be featured keynote speakers at the 2014 Brands and Brand Relationships conference in Boston, Massachusetts in May. The topic of their talk is “Assessing Cross-Cultural Relationship Efficacy in Mexico and the United States.

The presentation content will address the following areas:

  • Improving management of a common brand in Latin America and in USA by uncovering cultural differences in Consumer Brand Relationships to assist positioning  and activation in each country.
  • Quantifying the similarities and differences in the composition /components  of Consumer Brand Relationships in the USA and Mexico for 10 different categories
  • A focused comparison on the power of  CBR  in  CPG ,finance, retail and digital in Mexico and  USA
  • Assessing the relative power of CBR to:
    • Strengthen customer franchises
    • Contribute to pricing power
    • Influence the level and valiance  of consumer brand communication

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