Capitalize on your brand relationships to gain market and financial advantage.

Brand Relationships are the bedrock of a strong customer franchise and market value.

BlackBar Delivers on Brand Relationships

Singular Focus on Brand Relationships
We focus on one thing – identifying and strengthening the Brand Relationships that are going to build your business.
Sophisticated Modeling for Valuation Multiples
Our models connect the development of consumer franchises with brand relationships to strengthen market position and valuation multiples.
A Partnership for Better Solutions
We are better partners because of careers spent listening, questioning, analyzing to find better solutions. We know how to help gently remove barriers and integrate new knowledge into organizations.
Multidisciplinary Expertise to Identify Brand Relationships
We identify relationships using our expertise in economics and demand theory, finance, psychology, communication planning, advanced research, high level analytics and modeling and new modes of marketing.
Analytic Insights on Brand Relationships and Consumers
Our analytic insights on how Brand Relationships influence consumer communications (word of mouth and social networking activity) increase productivity of the new mode marketing.

Five Universal Brand Relationships

Consumer-Brand Relationships are a two-way conversation. It’s not just what you tell consumers about your brand – but also what your brand tells consumers about themselves. It’s not just what the consumer does with your brand - but also what your brand does with the consumer. Be in on both sides. Shape the dialogue.
+ Reinforcement

Your brand of choice makes you look and feel good

+ Identification

Let the brand you love tell the world about you

+ Role Model

Be empowered by brands that lead the way

+ Differentiates

A brand that’s different can make you different too

+ Playful

Fun brands that are just to enjoy

We are better partners because of careers spent listening, questioning, analyzing to find better solutions. We know how to help gently remove barriers and integrate new knowledge into organizations.