The Relationship metrics we have developed combine consumers’ brand perceptions and brand experiences in a way that preserves the integrity of these two different components of CBR.
The validity of the CBR constructs is demonstrated by the fact that their influence on brand financial measures, price/value perceptions and customer franchise measures is significantly greater than that of other measures of brand equity.
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The BlackBar model fits the Market Value of branded businesses to three contributing variables - Brand Relationship Equity, Size of Customer Franchise, and Operating Profit