BlackBar Branding Blog

Relational branding – A New Paradigm for Modeling Marketplace Effects of CBR

Presented by keynote speaker Max Blackston at Susan Fournier’s Consumer Brand Relationships conference on May 17,2013 at Simmons College in Boston Mass.

BlackBar Managers Selected as Keynote Speakers at BBR Conference

BBR conferenceBlackBar Consulting Managing Partners Max Blackston, Ed Lebar, and JP Carrero will be featured keynote speakers at the 2014 Brands and Brand Relationships conference in Boston, Massachusetts in May. The topic of their talk is “Assessing Cross-Cultural Relationship Efficacy in Mexico and the United States.

The presentation content will address the following areas:

  • Improving management of a common brand in Latin America and in USA by uncovering cultural differences in Consumer Brand Relationships to assist positioning  and activation in each country.
  • Quantifying the similarities and differences in the composition /components  of Consumer Brand Relationships in the USA and Mexico for 10 different categories
  • A focused comparison on the power of  CBR  in  CPG ,finance, retail and digital in Mexico and  USA
  • Assessing the relative power of CBR to:
    • Strengthen customer franchises
    • Contribute to pricing power
    • Influence the level and valiance  of consumer brand communication

BlackBar Consulting Session at the 3rd International Consumer Brand Relationship Colloquium

BlackBar Consulting  Founding Partners, Max Blackston and Ed Lebar, will be presenting “The Business Case for Consumer Brand Relationships” at the 3rd International Consumer Brand Relationship Colloquium, September 26-28, 2013, Winter Park (Orlando), Florida, USA.

The purpose of the conference is to create and spread  knowledge of Consumer Brand Relationships and their impact on marketing productivity. The conference and its papers appeal to both academics and practitioners interested in marketing innovations.

Max Blackston Keynotes at Susan Fournier’s Consumer Brand Relationships conference

Max Blackston gave this presentaton as a keynote speaker at Susan Fournier’s Consumer Brand Relationships 2013 conference at Simmons College in Boston.

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