The presentation content will address the following areas:
BlackBar Consulting Founding Partners, Max Blackston and Ed Lebar, will be presenting “The Business Case for Consumer Brand Relationships” at the 3rd International Consumer Brand Relationship Colloquium, September 26-28, 2013, Winter Park (Orlando), Florida, USA.
The purpose of the conference is to create and spread knowledge of Consumer Brand Relationships and their impact on marketing productivity. The conference and its papers appeal to both academics and practitioners interested in marketing innovations.
Max Blackston gave this presentaton as a keynote speaker at Susan Fournier’s Consumer Brand Relationships 2013 conference at Simmons College in Boston.
Read more ...