Exploring Cross Cultural Consumer Brand Relationships
Consumer Brand Relationships with Digital Brands
Identification and Measurement of Consumer Brand Relationships
Relational branding – A New Paradigm for Modeling Marketplace Effects of CBR
Presented by keynote speaker Max Blackston at Susan Fournier’s Consumer Brand Relationships conference on May 17,2013 at Simmons College in Boston Mass.
The Measure of a Brand – Your Brand’s Moral Foundations and Its Bottom Line
To Thine Own Brand Be True – Knowing Your Brands Moral Foundation
My Values, my brand?
What Has Love Got to Do with It?…Does Your Brand Love You?
What has Why got to do with it Anyway?