BlackBar Branding Blog

My Values, my brand?

What Has Love Got to Do with It?…Does Your Brand Love You?

What has Why got to do with it Anyway?

Exploring Cross Cultural Consumer Brand Relationships

Consumer Brand Relationships with Digital Brands

Identification and Measurement of Consumer Brand Relationships

Relational branding – A New Paradigm for Modeling Marketplace Effects of CBR

Presented by keynote speaker Max Blackston at Susan Fournier’s Consumer Brand Relationships conference on May 17,2013 at Simmons College in Boston Mass.