Identify and strengthen the right Brand Relationships to impact brand communication, acquisition, retention, loyalty, pricing power, social brand behavior including consumers’ own communication about brands
We identify relevant relationships using our expertise in economic, demand theory pricing behavior, finance, psychology, cross cultural values, communication planning, advanced research, high level analytics and modeling and new modes of marketing
We are better advisors because of careers spent listening, questioning, analyzing to find better solutions. We know how to gently remove barriers and integrate new knowledge into organizations. We energize as opposed to disrupt work groups
Juan Pablo Carrero has developed an extensive career in the areas of market research, advertising and branding. His professional experience has evolved both in private companies and in consulting and advertising agencies. For more than 15 years his focus has been the world of brands. Juan Pablo Carrero heads up the BlackBar Think Tank which provides insights into brand relationships in Latin America.
A 40 year veteran of marketing, Ed Lebar launched BlackbarConsulting with Max Blackston. Their focus is building consumer brand relationships. Their analytic models and creativity stress building customer franchises, improving pricing power and raising market valuation multiples. The foundation is working both parts of Consumer brand relationships: brand attributes and brand experiences.
Max is a brand strategist, market researcher and consumer psychologist with a long track record of innovation in the consumer sciences. He was one of the first in the field to successfully operationalize models of consumers’ decision processes, and it was Max who first conceptualized a theory of Consumer Brand Relationships more than 25 years ago.